SoLoMo Stands for Social, Local, Mobile and is a key aspect for many small businesses BUT WHAT DOES IT ALL MEAN ?
The Aspects of SoLoMo :
As consumers have evolved in this technological age they are less likely to look at major brands for there information, they are using more channels and other third parties to seek out information and advice than just trusting a brand.
An example of this you have probably seen on Facebook. Someone looking for recommendations on for Electricians or Mechanics. Having a social media presence for ALL businesses nowadays is as important as having a business card. It gives other users another route to connect to you, to read reviews from your customers, to see which of your friends likes that page.
With more and more people turning to mobile devices as there main source of internet and information finding it is an ideal tool to allow your customers to find you more easily. Most mobile devices nowadays come with location services allowing a user to search for something is it showing up the results that are closest to them. If you google Amazon it will take you to the UK Website because your device knows its the closest amazon website. If you are in the middle of a shopping centre and you search for restaurants it will show you the results of the closest restaurants to your location. This is a great tool and if used correctly can benefit any business from hair salon to personal trainers.
As we have discovered most internet searches and usage is consumed using a mobile device. How you present your brand online needs to be mobile-friendly. Take the internet of old and think about how a website would load up on your tiny mobile screen. Those sites were never designed to be viewed on a mobile never mind being actually used on mobile so companies started designing a mobile version of there website to allow access to the widest range of users. Remember there is more internet use on mobile phones than desktop or laptop devices and has been since the end of 2014.
So there you go the basic building blocks to get your business online and how they all interconnect to create a viable online presence for your business.
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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
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