SoLoMo Marketing for Small Business

SoLoMo Stands for Social, Local, Mobile and is a key aspect for many small businesses BUT WHAT DOES IT ALL MEAN ?

The Aspects of SoLoMo :

Social
As consumers have evolved in this technological age they are less likely to look at major brands for there information, they are using more channels and other third parties to seek out information and advice than just trusting a brand.
An example of this you have probably seen on Facebook. Someone looking for recommendations on for Electricians or Mechanics. Having a social media presence for ALL businesses nowadays is as important as having a business card. It gives other users another route to connect to you, to read reviews from your customers, to see which of your friends likes that page.

Local
With more and more people turning to mobile devices as there main source of internet and information finding it is an ideal tool to allow your customers to find you more easily. Most mobile devices nowadays come with location services allowing a user to search for something is it showing up the results that are closest to them. If you google Amazon it will take you to the UK Website because your device knows its the closest amazon website. If you are in the middle of a shopping centre and you search for restaurants it will show you the results of the closest restaurants to your location. This is a great tool and if used correctly can benefit any business from hair salon to personal trainers.

Mobile
As we have discovered most internet searches and usage is consumed using a mobile device. How you present your brand online needs to be mobile-friendly. Take the internet of old and think about how a website would load up on your tiny mobile screen. Those sites were never designed to be viewed on a mobile never mind being actually used on mobile so companies started designing a mobile version of there website to allow access to the widest range of users. Remember there is more internet use on mobile phones than desktop or laptop devices and has been since the end of 2014.

So there you go the basic building blocks to get your business online and how they all interconnect to create a viable online presence for your business.

Contact Us Today to see how we can help your business.